TILT Talks | Behind the Brand Mindset

Is emotional connection just a buzzword, or the secret edge between average brands and the ones everyone remembers?

Everyone talks about customer experience, but not enough founders ask: Why do people actually come back for more?

Episode 3 of TILT Talks unpacks this from both sides, strategy and story, with a luxury fashion expert Kritika Ramawat, joining Nihil Kumar and the TILT team for a no-fluff session that challenges brand leaders to rethink everything about connection, consistency, and growth.

1. What Drives Modern Brands?

The episode kicks off with a simple question: How does branding shape real customer experience? The answers you’ll hear go much deeper than “moodboards” or “metrics.”

2. Why Most Brand Communication Misses the Mark

Ever wondered why creative and sales teams aren’t on the same page?

3. Human Psychology, the Real Brand Differentiator

The episode’s second half zooms in on why humans connect with brands.

4. Lessons for Founders: Freedom, Failure, and the “Why”

The takeaways for current and aspiring founders are crystal clear:

• Letting teams experiment leads to big wins.

• The myth of the “perfect founder journey.”

• Short-term metrics versus legacy building.

• Brand ecosystem beats campaign hype.

Watch on YouTube | Listen on Spotify

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